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Monetization Calculator

Calculate your iOS app or SaaS monthly revenue based on traffic, conversion rate, and price. Enter your numbers below and results update instantly — no sign-up required. Includes presets for freemium apps, B2B SaaS, and newsletter monetization.

Calculator Inputs

Click a preset to populate example values, or enter your own below.

Monthly Revenue
$380
20 paid users × $19
Annual Revenue
$3,648
12 months (annualized)
Lifetime Value
$2,280
6-month avg retention
How it’s calculated:
Paid users = MAU × (conversion / 100)
Monthly revenue = paid users × price
Annual revenue = monthly revenue × 12 (annual-plan buyers pay price × (1 − discount/100) × 12)
LTV = monthly revenue × 6 (assumes 6-month avg retention; adjust to your churn)
Annual plan note: this calculator assumes all subscribers on monthly billing for simplicity.

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